La La Land - Ação de relacionamento com trade e imprensa

Challenge:
Relations with the trade, journalists and influencers seizing the opportunity to launch the La La Land movie, which was filmed in Los Angeles.Strategy:
In partnership with distributor Paris Filmes, Imaginadora selected 30 leading journalists, influencers and tour operators from São Paulo for the exclusive La La Land film screening, exploring Los Angeles’ destination appeal and its Oscar nomination. Each guest received a promotional kit with 2 tickets, gourmet popcorn and gifts.

Result:
Several blogs and traditional media have posted articles about Los Angeles as a tourist destination, promoting the places where the shooting was made.
That was the result of around US$ 300,000 in media coverage.

CASE5_Lalaland1