Ação de Co-branding Chile e Shopping Centers de São Paulo e Rio de Janeiro
Developing a co-branding action in partnership with a commercial establishment, focusing on classes A and B with high potential for purchase and promoting the destination through a promotional action. Main objectives: increasing the brand awareness, stimulating the desire to travel to the destination and deepening the consumers’ engagement with the Chilean brand.
Imaginadora has partnered with two of the most important luxury malls in Brazil (one in Rio de Janeiro and one in São Paulo). It was a special action for Father’s Day, and the promotion consisted of offering the participants who bought a certain amount in stores in these malls an opportunity to participate in a cultural contest, in order to be granted trips to Chile. The winning participant would be able to choose the itinerary! In total, there were 8 complete trips with one companion to Patagonia, Atacama Desert, the Lake District and Santiago.
As it was a co-branding action, the malls offered all the promotional structure inside the malls, exchange kiosks and helped to publicize the promotion; and Chile cooperated with travel awards. The action was supported by the social media strategy for engaging with consumers.
The action directly impacted more than 15 thousand consumers in the malls during the promotion period and more than 60 thousand consumers in social networks.