CASE – Park to Planet e Infinity Falls – evento de reputação em São Paulo
Imaginadora’s public relations team held an institutional event to reinforce the environmental conservation mission practiced more than 50 years ago by SeaWorld Parks & Entertainment, as well as introducing the latest in the parks. The event lasted an entire afternoon, full of educational activities, followed by a presentation of the company and cocktail party, and was attended by 30 journalists and influencers.
The group participated in two workshops, one on unconventional food plants in an organic garden and another one on rainwater harvesting in a spring, both in São Paulo. Then, at a restaurant that serves sustainable dishes, the group attended a presentation on projects to preserve the forests of Brazil made by We Forest – an organization that receives support from the SeaWorld & Busch Gardens Conservation Fund.
To finish it off, the park introduced the 2018 features, including Infinity Falls – an attraction that addresses tropical rainforest and water conservation issues, reinforcing the company’s mission to promote learning in the park through attractions that drive action in favor of the planet.
The event was a success that reflected not only the coverage generated by the invited influencers, but also the relationship created with them, which presented an idea for the planet that goes well beyond the brand and its products.