Challenge:

Creatively apply the concept of the “Elements of Success” Campaign in the programming of the two Incentive Trips: Santiago (Chile) for Platinum and Diamond awardees and Gramado (Brazil) for Gold awardees.

Strategy:

Take advantage of the unique experiences of each destination to build a program with actions themed around the four elements and their meanings: water (Innovation), air (Customer), fire (Delivery), and earth (Partnership).

Taking care of each phase of the award-winning experience in the smallest detail, from communication to the winner to return, always reinforcing the concept of the Elements of Success.

Creative schedule:

• Water Element (Innovation): Santiago – Farellones | Gramado – Snowland
• Earth Element (Partnership): Santiago – Dinner at Viña Undurraga | Gramado – Bus Tour
• Fire Element (Delivery): night to celebrate the winners, Santiago – Vista | Gramado – Caza Wilfrido
• Air Element (Customer): Plenary time to share 2020 news and strategies
• 4 Elements – the awardees were divided into working groups to carry out the Canvas

Results:

Communication and interaction between the client, Imaginadora and other suppliers was the key for all activities to flow without any unforeseen events. The client's objective was achieved, which was to reinforce the key messages of the sales campaign, in addition to presenting the winners with a trip full of moments of fun, contemplation and content.

The winners were surprised in each experience of this Incentive that will be remembered forever!