Os Sabores de Los Angeles

Training and impacting the most important tour operators in Brazil by using a very limited budget. Reinforcing the Los Angeles destination to the sales and operations teams so that they know how to sell the destination.Strategy:
CVC is the largest and most important tourism operator in Brazil, with more than 1,200 stores. They are a key partner when it comes to promoting and distributing travel products. As a way to train and relate to the entire core development and promotion team, Imaginadora has created a personalized food truck. The truck was parked in the parking lot of the CVC headquarters all day, distributing food and drink samples, and information from Los Angeles.

We impacted and trained about 500 people in just one day and reinforced the Los Angeles brand. There was a sales increase of 250 room nights in the summer vacation period.