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Tangará House Experience

Destination Marketing

Tangará House Experience

Challenge:
To demystify for agencies and event companies the perception of being an “untouchable” place for their events.

Solution:
To relaunch the Tangará House event space, Imaginadora was chosen to reopen the doors to more than 250 guests from the MICE segment, in which they were able to experience different options for events in the palace, such as: getting to know the kitchen behind the scenes, consulting with the housekeeper in the presidential suite, drinks master class, among others.

Result:
The event brought companies and agencies closer to Palácio Tangará, generating business and becoming a reference event in the agenda of event professionals.

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